ABOUT

The name stands for ‘LAEL INNOVATION” established in 2023 based in Indonesia. Rooted in a visual design background, the brand’s DNA is centered around the aesthetics of functional wear, embracing storytelling and a passion for exploring unique silhouettes.

 

As a brand, “Lael Innov” sees fashion as a powerful form of self-expression, providing individuals with a canvas to showcase their personality and individuality. The label strives to push the boundaries of fashion by presenting a gray line, where creativity and innovation converge, allowing for the exploration of unique,

one-of-a-kind handmade fabrications and garment reassembling. The main focus of the first collection is dedicated towards menswear. Currently the brand has a massive online presence. Customers ranging from local residents and international regions.